Quantitative Primary Research

To help you better understand existing customers and reach new prospects, Axiom Data Corporation provides a staged approach to meet your project goals. The stages are design, collection, and analysis. We provide extensive feedback at each stage to ensure that our clients are kept appraised and the project goals remain in focus.

Our primary quantitative research capabilities include:

• Product Positioning/Perceptual Mapping/Gap Analysis
• Conjoint Analysis/Attribute Importance Reports
• Market Segmentation/Cluster Analysis
• Multiple Discriminant Analysis
• Discrete Choice Modeling/Optimal Price Determination
• Forecasting/Product Potential Studies
• Awareness, Trial, and Usage Studies

We have experience using:

• Inferential statistics
• Parametric and nonparametric techniques
• Univariate, bivariate or multivariate analyses including:
  • Conjoint
  • Perceptual mapping
  • ANOVA
  • Correlation/regression

Data Collection Methods for Quantitative Research

Axiom Data has developed a proprietary online research system called "Focus^®" that allows us to efficiently perform Web-based surveys with the key customers of our clients.

• Web-based Interviews (Focus^®)
• Computer-assisted Personal Interviews (CAPI)
• Fax/Mail Surveys
• Focus Groups
• Computer-assisted Telephone Interviews (CATI)