Qualitative Primary Research
The following are some of our areas of expertise in qualitative research:
- Pre-launch Product Awareness
- Pricing Studies
- Product Concept Testing
- Package Design Testing
- Attitude and Usage Studies
- Product Positioning
- Sales Aid and Promotion Testing
- Name and Trademark Testing
- Rx-to-OTC Opportunity Assessments
Data Collection Methods for Qualitative Research
- Focus Groups
- One-on-One In Depth Interviews
- Telephone Focus Groups/In-Depth Interviews
- Self-Administered Convention Questionnaires
- Computer Assisted Interviewing
- Telephone Surveys