Qualitative Primary Research

The following are some of our areas of expertise in qualitative research:

• Pre-launch Product Awareness
• Pricing Studies
  
• Product Concept Testing
  
• Package Design Testing
  
• Attitude and Usage Studies
  
• Product Positioning
  
• Sales Aid and Promotion Testing
  
• Name and Trademark Testing
  
• Rx-to-OTC Opportunity Assessments
  

Data Collection Methods for Qualitative Research

• Focus Groups
  
• One-on-One In Depth Interviews
  
• Telephone Focus Groups/In-Depth Interviews
  
• Self-Administered Convention Questionnaires
  
• Computer Assisted Interviewing
  
• Telephone Surveys